Know Your Audience: A Chat with the Pollsters


In polling, the numbers aren’t everything. As the expert pollsters and seasoned political communicators on the “Know Your Audience” panel repeated this afternoon, data falls flat when it’s stripped of narrative and personal connection. And unrigging the system, the panelists argued, requires seeking out the people ignored by status quo politics. No reform campaign can compete without knowing its audience — but conservatives, progressives, and every candidate in between will benefit from asking the right questions.